Pricing can be intimidating, but here’s a simple framework to start.
Step 1: Hourly vs. Value-Based Pricing
- Hourly Rate Formula: Take your current salary and divide it by 2,000 (working hours in a year). Add 20-30% for taxes & business expenses.
- Value-Based Pricing: Instead of charging per hour, charge based on the impact of your work. If your service saves a business $5,000/month, charge accordingly.
Step 2: Tiered Service Pricing
- Basic: 5 hours/week, email cleanup & calendar management – $500/month.
- Pro: Full inbox & workflow automation – $1,200/month.
- VIP: Custom consulting & strategy – $3,000/month.